instagram influencer statistics

In 2013, 11.5% of US companies used Instagram for marketing. There were only 150 million daily users in January 2017, rising to 200 million in April and skyrocketing to 500 million in September. 24. With such a huge increase in Instagram usage, it was inevitable that spending on influencers would increase as well. Influencer marketing statistics have impressed many experts in dozens of professional industries. Of the 800 million Instagram users, 500 million user their account on a daily basis. There is a wide range of payments made to Instagram influencers. With 21.7 million followers to her Instagram beauty account you would consider her more of a macro-influencer than a micro-influencer. In 2020, users will spend on Instagram about 28 minutes a day; 500 million people use Instagram every day; Potential advertising reach of Instagram – more than 800 million users; Marketers spend 69% of their budgets on influencer marketing on Instagram; 62% of people say they are interested in a product or service when they see them in the blogger’s story. Of the 300 respondents to this survey, 79.7% consider Instagram their #1 platform, and this figure is expected to rise to 87.1% by 2019. Instagram Influencers Receive Payments Ranging from Free Product to $1 million. The Celebrity with the Highest Following on Instagram is Selena Gomez, with 128 Million Followers, 8. The top Instagram influencer marketing stats are absolutely shocking and remarkable at the same time. Following. Although recent tweaks to the Instagram Algorithm has meant that posts are no longer presented chronologically on Instagram, there are still preferred times to make Instagram posts. Instagram Stories has become the greatest success story of the Instagram family. The most-followed account by some way is the official Instagram account, with 313 million followers at the time of writing. Smaller influencers have not yet been spoiled by the attention of advertisers. Mondays and Thursdays are considered the most effective days to post on Instagram. Instagram video statistics are also encouraging: 1 out of 4 users make a purchase after seeing the story. Instagram Expected to Reach 14.5 Million Sponsored Posts in 2017, 6. The Top 50 Instagram Influencers Total 3.1 Billion Followers, 10. It has only taken a year for the volume of Instagram Stories to surpass Snapchat messages. Instagram Stories Has 250 Million Daily Active Users, 500 million user their account on a daily basis, 79% higher engagement than posts that don’t, Beyoncé can bring in $1 million for a sponsored post, Socialblade’s Top 50 Instagram Users by Followers, average Instagram influencer in the beauty sector, learn about a product or service on Instagram, What 20 Studies Say About The Best Times To Post On Social Media, 26 Top YouTube SEO Tools to Boost Your Reach and Rankings, Top Marketing Project Management Software. The platform reached 1 billion monthly users in June 2018. Of course, most of these people charge serious sums of money for sponsored posts, but their reach is phenomenal, should their demographic of followers match a brand’s target audience. The Instagram influencer marketing stats show that Selena Gomez is the most followed person on this network. Emma’s images are sincere and spontaneous, which means that it’s easier for people to communicate with her and trust her recommendations. By September 2017 the top positions had reversed, with Michelle Lewin now commanding 12.6 million followers, compared to Jan Slater's 11.5 million. For example, Marc Jacobs used this strategy to promote his new Daisy perfume. As at October 2017, their collective following had risen to 57,481,000. Despite “only” having 107 million followers (compared to Selena Gomez’s 128 million) Beyoncé can bring in $1 million for a sponsored post. A vivid example of this trend is Emma Chamberlain, who is an influencer with 8.7 million subscribers. It can be challenging to ensure that your team meets every milestone of your marketing... Subscription-based business models are nothing new. Using Socialblade’s Top 50 Instagram Users by Followers you can calculate a gigantic 3.1 billion following for the top 50 Instagram accounts combined. Brands typically pay them about $50 per Instagram posting. Although personalized referrals are good, they are not always good, so subscribers quickly lose confidence and get annoyed. Partnership with micro-influencers allows you to enter new markets and spheres. View the daily Instagram analytics, track progress charts, view future predictions, Instagram top charts, Instagram influencers, & more! use Instagram, 31% of those earning greater than $75,000 p.a. Instagram advertisers can reach a youth audience of 52.9 million Instagram micro-influencers charge between $137 and $258 per post. They reached 300 million users in December 2014, 400 million in September 2015, 500 million in June 2016, 600 million in December 2016, 700 million in April 2017, and now 800 million in September 2017. The age group with the highest Instagram usage is 18-29 year-olds (59% of this age range operate an Instagram account). According to statistics, 79% of people consider Instagram the best channel for influencer marketing. Posts that use location tagging receive 79% higher engagement than posts that don’t. By Mediakix’s calculations, there were 9.7 million in 2016. Instagram’s potential advertising reach is 849.3 million users. Indeed, the average user misses about 70% of the posts in their Instagram feed. In some cases where small businesses work with micro- influencers, there may be little, if any, payment. Sure, you can post pictures and videos on Facebook and include them in your tweets on Twitter – but these were added as an afterthought. In contrast, the Youtube channel – Yes Theory’s Instagram engagement rate is over 7%. Influencer marketing can be conducted on various social media platforms. 93% of current influencer marketing campaigns are on Instagram. Media. ... Instagram Stats Summary / User Statistics for influencer ( 2020-11-03 - 2020-11-16 ) Date. The brand developed the hashtag “#mjdaisy” for the campaign and collaborated with several influencers to promote it to a broader audience. Your favorite profiles always up to date? According to HypeAuditor, National Geographic Travel (natgeotravel) was by far the most-followed travel influencer on Instagram worldwide with over 38.66 million followers in May 2020. Although the $18,000 she receives per post is well below celebrity levels, it will still be outside the budget for many firms wishing to work with influencers. With 59% of marketers planning to increase their influencer marketing budgets, this area of marketing is becoming the fastest growing channel for brands beating organic search, paid search and email marketing.. Team Writer | TechFunnel.com is an ambitious publication dedicated to the evolving landscape of marketing and technology in business and in life. Instagram Stories now receives 250 million daily users compared to Snapchat which only has 166 million. Their small audience feels more involved in the life of a blogger, respectively, will more carefully listen to what he advises to buy or try. The release of Instagram Business Profiles in May 2016 helped speed up this process. Besides, people should strive to create content that positively affects their audience instead of just posting updates for the sake of constant posting. Followers. But Keyhole is different. They made this prediction 2015 before Instagram's support took off, so spending may grow even more than this. It is clear that hashtags play an important role in helping people find content on Instagram. Snapchat ads have an average cost per view of $0.10 to $0.35. 2020-11-03. Often Instagram allows you to connect with potential customers who have a particular request but did not know about your brand before. ( Also Read: List of Top Marketing Influencers on Instagram ). Your Instagram statistics for free. But among all the social networks available, Instagram seems to be a universal favorite. As a rule, it is quite challenging to seal such a deal due to the diversity of influencers’ interests and their preferences. Companies look not only at the number of subscribers but also at the quality of followers, as well as how well influencers interact with their audience. Businesses and influencers use it to educate the public about products and services. Instagram Influencer Marketing Statistics 2019 14. It shows high efficiency for the reason that the target audience trusts word-of-mouth ads presented by their beloved bloggers. They may not have the highest incomes yet, but they are probably the group most likely to spend on items promoted by online influencers. The best times to post were 8-9 a.m., 2 a.m. and 5 p.m. Use our advanced filters to find influencers in your niche and check the stats of every influencer profile in our database. Instagram began in 2010. They also found that 91% of posts by top brands use seven or fewer hashtags, with 88% of brand posts using at least one hashtag. One of these is Beauty. But she has built her influential fame more on YouTube. Instagram Stories has become pivotal to influencer marketing success. But there’s more: Micro-influencers on Instagram have the highest average engagement rate at 6%. According to a ComScore 2016 Instagram survey, 75% of Instagram users take some action, for example visiting a website, searching, shopping or telling a friend, due to being inspired by a post. SocialBlade is a premiere Instagram community where you can chat with other Instagram … Influencers stick to this approach as long as the brand they represent matches their Instagram image. In many ways, this is their direct competitor to Snapchat. They have discovered that 60% of people say that they learn about a product or service on Instagram. They factored in studies form Quick Sprout, Elle & Co, Huffington Post, TrackMaven, MarketingProfs, Later, and their own CoSchedule data. Influencer marketing is a social media marketing approach that involves working with celebrities, opinion leaders, and everyone who has subscribers to promote products or services. Facebook and Twitter are used a bit less often; the same applies to a platform such as Pinterest. Based on their expected use of Instagram, they predict that there will be 14.5 million sponsored posts in 2017, 21.7 million in 2018, and 32.3 million in 2019. It is due to the fact that it is easier to agree with opinion leaders who have up to 10 thousand subscribers. She refused the same look at promotion and gave up posting typical photos on Instagram and tried to create her own theme instead. And that’s really important, because most Instagram statistic tools require you to login to your account. Unfortunately you can’t use any of these tools to spy on Instagram influencers. It turns out that 68% of people would like to know about a new product or service by watching a short video. Influencer marketing is a powerful strategy for marketers as the popularity of influencers continues to grow. use Instagram. More than $1 Billion is Projected to be Spent on Instagram Influencers This Year, 5. Instagram Influencer Statistics . Update June 2020 — As of May 2020, Instagram has been downloaded more than 1.8 billion times.The photo-sharing platform launched in 2010 and has grown in both popularity and functionality adding video-sharing, Stories (thanks, Snapchat), live streaming, and longer form content (IGTV) capabilities. The idea is to create a hashtag for a particular campaign and promote it through all channels, such as stories, posts, etc. Subscribe to our newsletter and get social media resources send to your inbox. There is a wide range of payments made to Instagram influencers. Her music career and her fashion status have helped her climb the Instagram ladder and set an example to other users who want to become successful online influencers. Real or Fake? SocialBlade is a premiere Instagram community where you can chat with other Instagram users. how you can beat the Instagram Algorithm without actually cheating, 1. Today, 95 million photos and videos are shared on Instagram every day. | TechFunnel.com is an ambitious publication dedicated to the evolving landscape of marketing and technology in business and in life. Mediakix expects total influencer marketing spending to be $5 – $10 billion by 2020. While the different studies provided conflicting suggestions, they showed that Instagram audiences were more engaged during the week. In March 2014, Instagram usage reach 200 million users. It makes sense that Instagram usage is at its highest for the poorest group. Heepsy covers 80% of influencers within this range. And among this group of active Instagram influencers, 81% have followings between 15,000 and 100,000. Another advantage that Instagram has over the older social networks is that it is inherently visual. Mediakix has tried to calculate the number of sponsored posts on Instagram. Instagram Influencers Receive Payments Ranging from Free Product to $1 million, 9. The average influencer on Instagram charges $100 per 10k followers. Numbers have continued to rise, surpassing the 500 million mark in January 2019. 89% of marketers say Instagram is the most significant social network for influencer marketing. Team Writer This is another statistic that indicates how quickly Instagram usage is growing. Instagram is the fastest-growing social network in 2019. Find more than 7 million influencers with 5k followers or more. The main reason that Instagram changed its algorithm was that it is now so popular that most users cannot look at every post in their feed. Selena Gomez has probably the most unbalanced Follower: Following Ratio on social media – 128 million: 284, i.e. Instagram's usage is increasing at a rapid rate. Of course, she is very much a celebrity – and any business that wishes to work with her has to pay celebrity rates. Adored by the millennials, Instagram became an indisputable powerhouse social media network. The highest average payments to macro- influencers, according to HopperHQ are: Of course, the majority of influencers are micro-influencers. By registering you will have access to a control panel, from which you can easily keep track of all the favorite profiles for which you are following the analysis and the evolution of statistics. We discovered that the average Instagram influencer in the beauty sector has 105,300 followers. 5 Influencer Marketing Stats on Instagram You Need to Know. Many companies take a long-term approach to building their network and relations with partners. The Best Time to Post on Instagram is 8-9 am, 15. There are currently 8 million Instagram Business Profiles. Many of these people are students in high school and college, and people who are beginning their working lives. According to demographic data collected by Pew Research in 2016 nearly a third of wealthy Americans use Instagram. In addition, the communication of micro- and nano-influencers with their audiences is more personalized. Utilize SocialBlade.com to check your Instagram Stats and Instagram Followers while tracking your progress. She “only” has 11.2 million followers on Instagram, compared to Huda Kattan’s 21.7 million followers. 60% of Instagram Users Say they have Learned about a Product or Service on Instagram, 13. We recently wrote about how you can beat the Instagram Algorithm without actually cheating. That’s 39% of all Instagram accounts with more than 15,000 followers. But, of course it is possible to use a platform that isn’t used for influencer marketing that much. People often click on hashtags that interest them or search for posts that contain a specific hashtag. Taking into account all the mentioned above, currently, influencer marketing is one of the most effective ways to promote products and services. By sector, the top three industries working with Instagram influencers include 91% of luxury brands, 84% of sports clothing and 83% of beauty brands. Can you see how Instagram influencer marketing statistics from 2020 are key to become the highest paid celebrity Instagrammer? Instagram Influencers’ Marketing Stats 11. This serves up a mixture of inspiring individuals, quirky content, and lavish photography. Instagram influencers with inauthentic comments worldwide 2018-2019, by profile size Instagram influencer usage of automatic likes worldwide in 2018, by country Instagram influencer … The majority of marketers plan to increase their marketing budgets this year, and Instagram is rapidly becoming the most widely-used channel in the industry. This represents a 5.9% quarter-on-quarter increase in advertising reach in Q3 2019. Instagram has over 1 billion users, half of whom access the platform daily. Read this article to get an overview of top social media trends for mobile app development to effectively interact with users. Their Top 10 Beauty Influencers combined had 49,157,110 Instagram followers at the time Forbes wrote this article. With the rapid increase in Instagram users over 2017, these figures are likely to be higher now. Each Instagram influencer profile begins with basic stats, like total followers, likes, and posts. While this still pales beside Facebook’s 2 billion users, it is more than double Twitter’s 328 million. Brands select them in order to achieve marketing goals through quality, rather than the number of potential leads. Reports show that these users post around 95 million photos and videos per day and upload at least 400 million stories a day. Instagram Posts That Include a Location Receive 79% More Engagement, 7. Forever! You are here: 8. An Instagram user with 100,000 followers can command $5,000 for a post made in partnership with a company or brand. Influencers, who discard the special effects of Photoshop, wear casual clothes and do not have perfect hairstyles, attract much more attention and followers on Instagram. Below are some stats relating to engagement on Instagram, followed by the Instagram Influencer Earnings Calculator. Instagram is the Most Important Social Platform. This rose to 18.4% in 2014, 32.3% in 2015 and 48.8% in 2016. We are dedicated to sharing unbiased information, research, and expert commentary that helps executives and professionals stay on top of the rapidly evolving marketplace, leverage technology for productivity, and add value to their knowledge base. According to HopperHQ, she receives an average of $550,000 for every sponsored post she makes. Influencer Marketing Hub » Influencer Marketing » 15 Mind Blowing Instagram Statistics You Don’t Know. In fact, people are more likely to use a service or buy a product recommended by an influencer. According to HopperHQ the best of these payments are: Macro-influencers don’t earn anywhere near these amounts. For more on Forbes' Top Influencer list … With the help of influencer marketing, you reach more people with the help of those who can really influence the choice and opinion of the audience. With over 7,000 registered Instagram influencers reaching a total audience of over 500M followers, you are sure to find the perfect influencers to promote your brand or product. Instagram surveys and collects statistics about the platform's use. Instagram users under 25 boosted their average daily Instagram Story usage to 32 minutes while the Over 25s average 24 minutes per day. Fact 1: Instagram has skyrocketed in popularity. That’s 14% of adults aged 13 and over. This is followed by a cost in “BoostCoins” to see more details about the influencer, and the channel’s primary language. The Influencer Marketing Hub commissioned a survey on The Rise of Influencer Marketing earlier this year. It reached 100 million active users in February 2013 - a number that people considered excellent at the time. At the other extreme, it is common for celebrities to earn six-figure payments per post they make. Many brands currently use a network of influencers to promote their Instagram marketing campaigns using relevant hashtags. Influencer marketing works well for businesses in all domains, especially in the trusted marketing environment that prevails today. The visual nature of Instagram makes it a natural fit for influencer marketing. 13 Unbelievable Instagram Influencer Marketing Statistics for 2019 . According to Influencer Marketing Hub, 62% of people say they are interested in a product or service when they see them in the story, and 79% consider Instagram to be the best channel for influencer marketing. Gathering a list of Instagram influencers isn’t as easy as picking the users with the highest number of followers. Utilize SocialBlade.com to check your Instagram Stats and Instagram Followers while tracking your progress. 10 Most Important Influencer Marketing Statistics for 2020. Even more interesting is the fact that 91% of marketers are satisfied with the ROI of video marketing in social networks. At that point, the Instagram fitness influencer with the top following was @JenSelter with 11.1 million followers, followed by @Michelle_Lewin with 10.4 million followers. So, who earns $1 million per post? This statistic shows a huge change during 2017. This works well for the audience because they find this method of long-term brand endorsement by a blogger to be much more reliable. But in 2020, creating video content is not enough. Instagram ad stats 23. Half of all businesses on Instagram produced a story in the last month. Instagram clearly works for those at the early stages of the sales funnel. Women make up the majority (62%) of news consumers on Instagram. While not all these accounts will be amenable to working with influencers (the top account, for instance, is Instagram itself) it shows the potential reach for brands with deep pockets. Influencer marketing is gaining more traction and investment than ever before. Interestingly, only 2.5% of the respondents expect Facebook to be their #1 platform by 2019. This would rise to $1.6 billion in 2018 and $2.38 billion in 2019. 5. List of Top Marketing Influencers on Instagram, Location Based Marketing – The Ultimate Guide, 6 Best Practices to Boost Your Email Engagement. The Instagram Money Calculator allows you to calculate your estimated earnings from your Instagram account if you believe you are an influencer, based on your engagement and number of followers. Brands choose these experienced users because they understand that such influencers can make their audience better. In some cases where small businesses work with micro- influencers, there may be little, if any, payment. Make a note of them or download the free guide on creating an Instagram influencer marketing strategy I have put together by clicking this link. Instagram introduced them in 2016, and by January 2017, there were 150 million daily Instagram Stories users. Often the only payment is when a business provides free product for an Instagrammer to try out. In 2017 this statistic jumped to 70.7%, leapfrogging over the percentage using Twitter (67.2% in 2017). According to statistics, 79% of people consider Instagram the best channel for influencer marketing. use Instagram, 32% of those earning $30,000 to $74,999 p.a. Huda Kattan is the top of the “normal” influencers. The changes primarily relate to the fact that Instagram is becoming more user-friendly and marketplace-like. This was in April 2017, and that number has since risen to almost 100 million. The worst time is 3-4p.m. There are even more interesting statistics that are useful to consider before deciding whether Instagram will become the main or only channel of influencer marketing for your brand: In 2020, the partnership trend with micro-influencers will continue to gain popularity. Hashtags Lead to 12.6% More Engagement than Posts Without Them, 14. The Top Instagram Health and Beauty Influencer Has 20.6 Million Followers, 12. UPDATE November 16, 2018 — Instagram Stories continues to grow at an astonishing pace. Some influencers on Instagram increase their value for subscribers by offering professional video services, designers, photographers, and hairdressers to work with them. These are posts that include the label #ad, #sponsored, #spon or #sp. Not a bad for a few minutes’ work! In 2020, the gap will increase between developed influential people who really have useful content for their audience and those who do not. The videos that influencers share on Instagram should be short and vertical. Taylor Loren in The Ultimate Guide to Instagram Hashtags in 2017 emphasizes, “The hashtags help organize and categorize photos and video content, which aids the process of content discovery and optimization.”. There are even more interesting statistics that are useful to consider before deciding whether Instagram will become the main or only channel of influencer marketing for your brand: In 2020, users will spend on Instagram about 28 minutes a day; Read more stats on Influencer marketing: Influencer Marketing Update: Non-Celebrity Influencers 10 Times More Likely to Drive In-Store Purchases. YouTube ads have an average cost per view of $0.10 to $0.30. Recent results from a Hashoff survey suggest Instagram may end up receiving an even higher proportion of influencer spending. How to Start a Subscription-Based Business That Makes Money... 38% of those earning less than $30,000 p.a. Probably the best known of these influencers is Zoe Sugg, aka Zoella. Most considered YouTube to be the second most important influencer platform. Instagram is most often used for influencer marketing, followed by YouTube and SnapChat. But they still receive a comfortable income from their postings. These Top 9 Instagram Stories Statistics Show How Much It’s Changed Social Media In Just One Year. 800 Million Active Monthly Instagram Users, 500 Million of Whom Check Instagram Each Day, 2. So, it comes as no surprise when you look at the statistics to see how well influencer marketing and Instagram go together. Its user numbers have doubled over the last two years, and are more than five times what they were four years ago. Instagram is currently a fast-growing social network with more than a billion active users, and that number continues to grow. 31% of Americans Earning Over $75,000 Use Instagram, 3. Mediakix undertook a study predicting that businesses would spend $1.07 billion on influencer marketing in 2017. Instagram was built around sharing images. It gives you all sorts of insights and statistics for any Instagram page, even if you’re not the owner of the page. 5) Influencer Marketing Campaigns Earn $6.50 for Every Dollar Spent. CoSchedule has studied this at length in What 20 Studies Say About The Best Times To Post On Social Media. (Social Samosa) 89% of marketers view Instagram as the most important channel. One of the key findings of a Simply Measured Instagram Study is that posts with at least one hashtag see an average of 12.6% more engagement. Such influencers do not have a lot of offers from brands, so they are more likely to agree to partner than those who have 50 thousand subscribers and more. The Top Instagram Fitness Influencer Has 12.6 Million Followers, 11. Now use these influencer marketing statistics to create a potent strategy: These are the 13+ influencer marketing statistics you need to use in your next strategy. Forbes has created Top Influencers lists in some categories. When it comes to blogging, you might find different degrees of quality. she has 450,704 followers for every person she follows. Often the only payment is when a business provides free product for an Instagrammer to try out. 92% of marketers in the Linqia study chose it as the most important social platform for influencer marketing. The Top 11 Instagram Influencer Statistics To Check Out. Therefore, relevant, user-friendly hashtags in influencer’s posts significantly expand your reach. According to Mediakix the Top 20 Fitness Influencers on Instagram have a combined following of 90 million followers. Instagram introduced Instagram Stories in August 2016. The trend of progress is shifting towards a more “natural” type of the influence. This is due to the fact that most people hold smartphones vertically, and the completion rate of vertical videos is 90% (the ratio of the number of clips viewed to the end to the total number of impressions). For the latest news, trends, and statistics on influencer marketing and related advertising topics, subscribe to our weekly industry digest here. Allowing for the fact that location tagging is still uncommon on Instagram, brands and influencers could enjoy using this as a point of difference. Instagram is used by 70.7% of Businesses, 4. There has been a change at the top since then. There are now more than 500,000 active influencers operating on Instagram alone, according to a study by InfluencerDB. If your product targets a poorer demographic, the figures are even better.

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